Free · No signup · No email required
The snapshot report, without the sales guy.
Local agencies run a scanner on your site, print a page of red F grades, and use it to open a pitch. Run the same class of report yourself, right now.
Instant, free, and no email address required. It grades six things: the basics (speed, HTTPS, mobile-friendliness), SEO fundamentals, and four categories most agency reports skip entirely: whether AI assistants like ChatGPT and Perplexity can actually read and cite the site, how strong the local presence is, how the social footprint looks, and whether the domain is set up so email actually lands instead of bouncing or landing in spam.
No login, no PDF that shows up three days later, no follow-up call. Paste the URL and read the report.
Why this page exists
The scanner is not the pitch. The pitch is what someone does with it.
A snapshot report is a legitimate tool. Running a scan against a public website and grading what it finds is not a trick, it is a normal way to start a conversation about a business’s online presence. Where it goes wrong is when the grade shows up as a surprise, engineered to look worse than it is, printed on paper, and handed over by someone who wants a signature that afternoon.
So here is the same class of report, running on the same principle, with none of that. You control when you run it. You read the result yourself, in your own time. Nobody watches you read it.
If it comes back clean, good, you have earned that. If it does not, at least now the list is specific and it came from you asking, not from someone else’s sales pipeline.
The checklist
What we check and why.
Six categories, weighted so the fundamentals count for the most. Every finding explains the actual consequence in plain English, not just that a box is unchecked.
The basics, done properly
Website Health
The plumbing. Not exciting, but it is what everything else stands on.
- HTTPS enforced, and whether the plain HTTP address actually redirects
- Time to first byte, measured, not estimated
- Total page weight, and whether compression is switched on
- A viewport tag, so the page is not a shrunken desktop layout on a phone
- A favicon, and alt text coverage across every image
What Google actually reads
SEO Basics
The tags and structure that decide whether the page shows up, and what it looks like when it does.
- Title tag and meta description, and whether either is missing or the wrong length
- Exactly one H1 heading
- Canonical tag, so duplicate URLs do not split the SEO credit
- Open Graph tags, so a shared link unfurls properly
- A published sitemap, and a robots.txt that is not accidentally blocking everything
What agency reports never check
AI Readiness
People are asking ChatGPT and Perplexity "who does X near me" now, not just Google. This is whether those assistants can read and recommend the site.
- An llms.txt file, the emerging standard for telling AI assistants what a business does
- Whether robots.txt blocks GPTBot, ClaudeBot, PerplexityBot or Google-Extended
- Structured data (JSON-LD), and which schema types are present
- Organization or LocalBusiness schema specifically
- FAQ content, one of the highest-value formats for getting quoted by an AI assistant
Whether someone can actually visit
Local Presence
The signals that convert a page view into a phone call or a walk-in.
- A tap-to-call phone link
- A visible street address
- A Google Maps link or embed
- Visible business hours
Whether anyone can follow along
Social Presence
Whether the business exists anywhere off its own homepage.
- Links to Facebook, Instagram, X, LinkedIn, YouTube and TikTok
- How many of those networks are actually linked from the homepage
The one nobody checks
Email Trust
None of this shows up on the website. All of it decides whether the business’s email lands in an inbox or a spam folder, and whether someone can impersonate the domain.
- MX records, so the domain can actually receive email
- An SPF record, so legitimate mail is trusted
- A DMARC record, and whether its policy actually rejects spoofed mail or just watches
Questions
The ones people actually ask.
Is this actually free, and do I have to sign up?
It is free and there is no signup. You paste a URL, you get the report on the page, and we never email you. We do keep a record of each scan (the URL, the score and which categories came back weak), but not your IP address or anything that identifies you personally.
How is this different from the report an agency mails me?
Same idea, no sales call attached, and it checks two things those reports almost always skip: whether AI assistants like ChatGPT and Perplexity can read and cite the site, and whether the domain’s email setup (MX, SPF, DMARC) is actually configured to land mail and resist spoofing.
Is it safe to run this on my site?
Yes. The scan is a handful of ordinary GET requests for pages any visitor or search engine could already request, plus a public DNS lookup on the domain. Nothing is written, no forms are submitted, and there is no load worth noticing.
What if it comes back with a bad grade?
Then you know exactly what to fix and why it matters, in plain English, not developer jargon. Every finding explains the actual consequence, not just that a box is unchecked.
Does a good grade mean the site is perfect?
It means the checks we can run from outside came back clean. It is not a certificate. Things like backups, database security and how the site handles real traffic are invisible from outside, and they matter too.
If the report came back with red marks
Red marks on your report? We fix these for a living.
Champlin Enterprises builds and runs software, including the AI-readiness and answer-engine work most agencies do not offer because they do not build AI products themselves. If the list is longer than you want to work through, that is the job.